Problem: Create brand awareness or introduce a new product (direct mail).

Solutions: A industry trade show needed to create awareness of their expanding program with potential attendees at their annual event. A year long direct mail campaign was designed to emphasize the educational benefits. Mailings were developed at various price levels to control the budget and reach the different audiences (20K, 5K, and 500 people).

Another industry association needed to create awareness with its members that their dues were being used wisely to promote their product. A series of branded products were developed for use at seminars and tradeshows.

Finally, a book publisher wanted to insure success for the next edition of their famous cookbook. So, they created a serious of mailings to “unveil” the changes. Each mailing was packaged in an custom made version of the book (made into a box). Each cover revealed a different part of the logo. Inside the box was an item associated with cooking which also emphasized one of the changes. Sales of the book exceeded goal, requiring a prompt reprinting!

A large mortgage company wanted to build awareness of a new “interest only” product. A special package was created to insure that the information was opened. The “cereal” style box was printed with copy featuring the product. Inside was a custom made cereal bowl and a personal box of cereal for snacking. The company saw an immediate rise in product sales.